Client: Familia
Category: Creative Concept, Key-Visual Production, UX-Design
Year: 2022 – Ongoing
This visual brand identity and its logo were created for a clothing and home goods brand specializing in producing handmade items for the entire family. The design reflects not only family unity and love but also the uniqueness and care inherent in every product. The handcrafted nature of the brand’s items strengthens the personal connection between family members and the brand itself, emphasizing quality and individuality tailored for every family.
The meaning of logomark
This logo was designed to reflect both ancient Celtic symbolism and the core values of family, which are essential to the brand. The logo draws inspiration from Celtic knotwork, historically representing family unity, strength, and the unbreakable bond between generations.
The Triquetra (Trinity Knot) symbolizes the father, mother, and son, emphasizing the strong connection between family members. This symbol highlights the cyclical nature of life, representing youth, adulthood, and old age, beautifully illustrating the importance of family and generational continuity.
The heart motif at the center of the logo represents love and unity, which are at the heart of family relationships. The heart also signifies the emotional connection and care that bind all family members together.
The design also incorporates the shape of a house, symbolizing family protection, security, and stability, which are vital for every family member.
Carefully crafted brand design for family happiness
This logo was designed to reflect both ancient Celtic symbolism and the core values of family, which are essential to the brand. The logo draws inspiration from Celtic knotwork, historically representing family unity, strength, and the unbreakable bond between generations.
The triquetra (Trinity Knot) symbolizes the father, mother, and son, emphasizing the strong connection between family members. This symbol highlights the cyclical nature of life, representing youth, adulthood, and old age, beautifully illustrating the importance of family and generational continuity.
The heart motif at the logo's center represents love and unity, which are at the heart of family relationships. The heart also signifies the emotional connection and care that bind all family members together. The design also incorporates the shape of a house, symbolizing family protection, security, and stability, which are vital for every family member.
This logo was created for a clothing and home goods brand specializing in producing handmade items for the entire family. The design reflects not only family unity and love but also the uniqueness and care inherent in every product. The handcrafted nature of the brand’s items strengthens the personal connection between family members and the brand itself, emphasizing quality and individuality tailored for every family.